As I was driving about looking at homes, I came across a pretty attractive looking older home with some good curb appeal. It caught my interest well enough to entice me to stop and pull the info sheet out of the brochure box in the front yard. What further captivated me was the words the broker and the seller had used to describe the house on the information sheet. As can be seen, they used some great adjectives such as beautiful, much loved, friendly, gorgeous, generous, ready for fun, nice, clean, meticulously maintained, and ready to enjoy. Obviously, some of these are subjective descriptions, but they are enticing enough to encourage a potential buyer to want to see the inside of the home - which should be one of the goals of the info sheet. Buying a home is a logical decision until you actually "get" to the home and then it becomes more of an emotional decision. With these descriptions, the home seller is introducing emotional terms in addition to the factual information stuff like number of bedrooms, bathrooms, etc. They have effectively removed some of the mystery out of this home - the subliminal message is this home has not been neglected, is ready to be moved in, and you will not likely be surprised by a major maintenance cost if you buy this home. Bottom line - even the lowly info sheet can be a valuable marketing tool. If you have the goods to back it up - let em know it!
